10 tips for closing more deals in 2024

After analyzing thousands of successful deals, we've identified the key patterns that separate top performers from the rest.

1. Know your customer inside out

The best salespeople don't just know their product—they know everything about their customers. Use Radiant's intelligence features to build comprehensive customer profiles.

2. Time your outreach perfectly

Timing is everything. Our data shows that reaching out on Tuesday or Wednesday between 10-11 AM yields the best response rates.

3. Personalize every interaction

Generic messages get generic results. Use what you know about your customers to craft personalized messages that resonate.

4. Follow up consistently

80% of sales require 5 follow-ups, yet most salespeople give up after 2. Persistence pays off.

5. Listen more than you talk

The best sales conversations are 70% listening and 30% talking. Ask great questions and truly listen to the answers.

6. Leverage social proof

Share customer success stories and testimonials. People want to know that others like them have succeeded with your solution.

7. Handle objections gracefully

Don't avoid objections—embrace them. They're opportunities to address concerns and build trust.

8. Create urgency authentically

Help prospects understand why acting now is in their best interest, without resorting to artificial pressure tactics.

9. Focus on value, not features

Customers don't buy features—they buy outcomes. Always tie your product back to the value it delivers.

10. Use data to guide decisions

Track your metrics and let data guide your strategy. What gets measured gets improved.