Understanding buyer signals: A guide for B2B sales

Knowing when a prospect is ready to buy can make or break a deal. Here's how to identify and act on key buying signals.

What are buyer signals?

Buyer signals are behaviors or actions that indicate a prospect's readiness to move forward in the sales process.

Key signals to watch for

1. Increased engagement

When prospects start responding faster and engaging more deeply with your content, they're showing interest.

2. Questions about implementation

Questions like "How long does setup take?" indicate they're seriously considering your solution.

3. Requests for pricing

When prospects ask for detailed pricing or ROI calculations, they're in buying mode.

4. Involving decision makers

If additional stakeholders join calls, the deal is progressing.

How Radiant helps

Radiant automatically tracks and scores these signals, helping you prioritize your time on the hottest opportunities.